90 minutes · Petaling Jaya or video
Launch-week returner briefing
For the noisy first weeks after a launch. We read who came back, who never had a second session, and which claims to postpone.
A launch week fills week 0 with people who arrived from a store feature, a partner blast, or a family WhatsApp. Those rows do not behave like later acquisition weeks. This sitting is only for that early cluster.
We mark first-session returners separately from people who opened once during the announcement and vanished. We do not stretch a ten-day window into a quarterly story.
Bring the launch calendar, the store screenshot if a feature slot mattered, and the same week-0 label you will keep after the noise fades.
The briefing does not include a full twelve-week walk. If you already have that depth, book the cohort table reading instead.