75 minutes · Petaling Jaya or video
Acquisition-week comparison
Two or three intake weeks, side by side: same week-0 label, same holiday notes, and a verdict on whether they may be compared at all.
Product meetings often put a paid-intake week next to an organic week and treat the later cells as a contest. Sometimes the rows are not the same kind of people.
This sitting holds at most three acquisition weeks. We check the week-0 rule, the channel mix you can actually name, and whether a public holiday sat inside W1 for only one of them.
You leave with a spoken rule: comparable, comparable after a note, or not comparable. We do not average the rows to hide the difference.
If you need the whole grid annotated, the cohort table reading is the right sitting.