Cohort table reading
Two hours with your printed or exported weekly cohort. We mark hollow weeks, argue the week 0 label, and write what the table can honestly say.
Petaling Jaya · printed weekly tables
Week 0 sits on the table. Later weeks get a careful reading.
Site Grove Core holds cohort analytics sessions for people who already run an app. You bring the weekly returner table. We name what the diagonal is doing, where a festive week bent it, and which claim is too strong for the cells you have.
| Intake week | W0 | W1 | W2 | W3 |
|---|---|---|---|---|
| 3 Mar | all | return | thin | thin |
| 10 Mar | all | Hari Raya week | recover | — |
| 17 Mar | all | return | — | — |
Who sits in the room
Product managers, growth leads, and founder-operators in Malaysia who already export a weekly cohort from their current analytics store. The work is a reading, not a replacement for that store.
Typical questions: whether a quieter W2 is a leak or a calendar, whether two acquisition weeks can be compared, and how to phrase a retention claim for a board pack without stretching a short diagonal.
The flagship reading
A two-hour cohort table reading at Level 7, 28 Test Street, Petaling Jaya 00000, or by video when travel is awkward. You leave with annotated notes on the cells, not a new reporting habit.
Related sittings
Shorter briefings that reuse the same table, never a renamed version of the same hour.
Acquisition-week comparison
Two or three intake weeks, side by side: same week-0 label, same holiday notes, and a verdict on whether they may be compared at all.
Launch-week returner briefing
For the noisy first weeks after a launch. We read who came back, who never had a second session, and which claims to postpone.
Stakeholder retention narrative
After the table has been read, we draft the few sentences a planning pack can stand behind, including the limits of the diagonal.
What people remember from the table
We had labelled week 0 as first open, then argued about purchase. The sitting forced us to pick one definition and keep it for four acquisition weeks.
The festive hollow in W1 was obvious once someone said “calendar” out loud. I still wished we had a fifth week of cells before writing anything for investors.
Field notes
Short pieces on labelling week 0, festive calendars, and what a shrinking diagonal can and cannot claim.
What to bring to a cohort reading
A practical list for cohort analytics sittings in Petaling Jaya: frozen export, week 0 sentence, holiday notes, and the promotion log that touched those intake weeks.
What a shrinking diagonal is allowed to say
In cohort analytics, a fading diagonal shows fewer returners in later weeks. It does not, by itself, name a cause or a finished curve.
A hollow week on a Malaysian festive calendar
Hari Raya, Chinese New Year, and Deepavali weeks can empty a W1 cell without proving the app lost its returners. Cohort analytics needs the calendar beside the grid.